CASE STUDY
ALAN ZETTELMANN
Creative Direction · Personal Branding · Photography · Film
A long-term personal brand project developed across photography, film, website, campaigns, educational content and publishing.
VISUAL GALLERY
PROJECT OVERVIEW
CLIENT / Alan Zettelmann
ROLE / Creative Director · Photographer · Filmmaker
LOCATION / Áustria / International
PERIOD / 2024–2026
SCOPE / Creative Direction · Personal Branding · Photography · Film · Website · Campaign Concepts · YouTube Content · Educational Materials · Book Cover / Visual Development
CONTEXT
The project developed through a long-term collaboration focused on building a consistent personal brand around Alan Zettelmann’s work as an innovation expert, author and speaker.
The work expanded across multiple platforms and formats, requiring a visual language that could remain coherent across photography, film, websites, educational materials, campaigns and publishing.
MY ROLE
I worked across the development of Alan’s personal brand over a long-term collaboration. My role included creative direction, photography, video production, website development, campaign ideas, Podcat, educational content and the visual development of his book and digital platforms.
The goal was to keep the brand visually consistent while adapting the work to different audiences, formats and communication needs.
FILM & CONTENT
Video content developed as part of the personal brand system, including promotional, educational and editorial formats.
WHAT I DEVELOPED
CREATIVE DIRECTION
Visual direction, brand consistency and creative development across platforms.
PHOTOGRAPHY
Portraits and editorial imagery for website, press, campaigns and digital communication.
FILM
Video content for personal branding, education, promotion and digital platforms.
DIGITAL & PUBLISHING
Website development, YouTube content, educational materials, campaign assets and visual development for the book.
RESULT
The collaboration developed into a consistent visual system spanning website, social media, educational content, photography, video and publishing.
The project demonstrates how one creative direction can adapt across different formats while maintaining a recognizable visual identity.
CLIENT PERSPECTIVE
Alan Zettelmann · Innovation Expert · Author · Speaker
Renan helped shape my personal brand across photography, video, website, campaigns and educational content. He understands the bigger picture, brings strong creative direction and is equally comfortable turning ideas into finished work.