CASE STUDY
Monika Vieira / Otulenie
Creative Direction · Personal Branding · Brand Development · Photography & Film
A brand development project focused on building Monika Vieira’s visual presence across social media, website, photography, film and printed materials.
PROJECT OVERVIEW
Client: Monika Vieira / Otulenie
Role: Creative Director · Photographer · Filmmaker
Location: Poland
Period: 2026–Present
SCOPE / Creative Direction · Personal Branding · Brand Development · Social Media Content · Social Media Positioning · Photography · Film · Website Development · Printed Materials · Brand Communication
CONTEXT
The project began in 2026 with the goal of building a clear and consistent personal brand for Monika Vieira and Otulenie across digital and physical touchpoints. The work developed across social media, photography, film, website, printed materials and brand communication, requiring a visual language that could stay coherent while adapting to different formats, audiences and services.
MY ROLE
I worked across the development of Monika Vieira’s personal brand and the visual communication of Otulenie. My role included creative direction, photography, video production, website development, social media content, positioning, printed materials and brand communication. The goal was to build a consistent visual presence across digital and physical touchpoints, keeping the brand recognizable while adapting the work to different formats, services and audiences.
VISUAL GALLERY
FILM & CONTENT
Video content developed as part of the personal brand system, including promotional, educational and editorial formats.
WHAT I DEVELOPED
CREATIVE DIRECTION
Visual direction and consistency across Monika Vieira’s personal brand and Otulenie.
SOCIAL MEDIA
Content development and positioning for a clearer and more recognizable presence across digital channels.
PHOTOGRAPHY & FILM
Photo and video production for social media, website, campaigns, events and brand communication.
WEB & PRINT
Website development and printed materials supporting the brand, services and communication.
RESULT
The project created a more consistent visual system for Monika Vieira and Otulenie across social media, website, photography, film and printed communication.
The work helped connect the personal brand with the services and experiences offered by Otulenie, creating a clearer and more recognizable presence across both digital and physical touchpoints.
CLIENT PERSPECTIVE
Monika Vieira Founder of Otulenie
Renan helped me create a clearer and more consistent visual direction for my personal brand and Otulenie. From photography and film to website, social media and printed materials, he understands how to connect different pieces into one coherent image while still respecting my voice and the way I want to communicate.